THANK YOU VIDEO LAUNCHES NEW ANALYTICS DASHBOARDS TO BOOST WINERIES' MARKETING PERFORMANCE
15 Feb 2023
FOR IMMEDIATE RELEASE
Thank You Video, the popular video creation app for wineries and producers, has recently released a suite of new analytics dashboards that provide winery owners and marketers with valuable insights into their video marketing campaigns.
These new dashboards have been designed to help wineries understand how their videos are influencing customer repeat purchase rates.
By using this data, wineries can adjust their marketing strategies to increase ongoing engagement to optimise for repeat sales, ensuring their initial customer acquisition cost can be spread as far as possible.
"We know that post-purchase 1:1 video messaging is rapidly becoming an essential tool for wineries, but it can be challenging to measure its impact," said Alex Papli, Founder of Thank You Video. "Our new analytics dashboards solve this problem by providing wineries with timely insights that can be used to optimize their marketing campaigns."
The new dashboards are easy to use and accessible from within the Thank You Video app. They include key performance metrics such as email opens, click through's and more advanced metrics like retention rates and order value comparisons.
"We're thrilled to be able to offer producers these powerful analytics tools," added Papli. "We believe they will help wineries take their customer engagement to the next level and drive even greater success."
Somos Wine have been using Thank You Video for about 6 months now and have welcomed this move.
"We have been delighted by customer feedback we receive following us sending a personal thank you video to them following their purchase. Seeing the metrics in a dashboard has confirmed our belief that customers want to know who they are buying from and will come back to those brands they care about."
To learn more about Thank You Video's new analytics dashboards, visit the Thank You Video website at www.thankyouvideo.com, visit their Instagram page at @tahnkyou_video or contact their sales team at email@example.com.
About Thank You Video
Thank You Video is a 1:1 private video creation app designed specifically for wineries and producers. It enables them to easily create private and personal videos that are seamlessly integrated into their ecommerce fulfilment workflow. The videos enable them to showcase their products and facilities, and deliver their brand story to boost ongoing customer engagement and generate more repeat purchases.